Nope. Your passion will not always sell. Just being real with you. That is why it is so important to find a balance between what you love to create and what your customer loves to buy. It is not always black and white and will change over time. While it is important to cater to your customers, never compromise who you are. It is easy to question your decisions when a customer comes in and says, “Well I wish you had more farmhouse.” Maybe farmhouse isn’t your style, don’t change your entire store or booth because of that one customer. Find the balance. Check out this week’s episode where Emily talks about the balance between your passion and your customers’ willingness to buy that passion.