It’s beyond normal to get excited when you first launch a business, roll out a new revenue stream, or offer a new service. And you should be because it is a new opportunity to make money! Every business owner knows that revenue is the key to the game.

Emily tells us a story about how she learned the hard way how important it is to understand your niche and your ideal customer. In order to be good at something, you can’t always say YES to everyone! And when you do learn to say “no” there is a right way to do it. 

Don’t miss this honest and raw episode about when trying to please every customer goes wrong.